Thursday, April 9, 2009

Will the Internet Surpass TV Next Year?

So predicts a research report just published by Microsoft. The study projects that time spent on the Internet by consumers will surpass traditional TV by June 2010. The report was based on research conducted in Europe but definitely has application to the US market.

Specifically, the study projects that by next summer Europeans on average will spend 14.2 hours per week on the Internet versus 11.5 hours on TV.

Other predictions include:

  • Over the next five years Internet use on PCs will decline from 95% to 50% as other Web enabled devices such as Smartphones and IPTVs become more widely adopted

  • Video capable mobile devices will grow from 31% today to 76% by 2013

  • "Connected entertainment” and time shifting will become the norm as three-screen (PC, mobile device and IPTV) integration improves allowing people to watch what they want, whenever and wherever they choose

  • Social connectivity will become commercialized and will enable more personalized and relevant online advertising and marketing

  • Mobile devices will become the primary point of access to the Internet

Some of these predictions are similar to those reported in a major research initiative by the Pew Internet Project that I posted about in February:

Of course, a good dose of skepticism is warranted with any report that predicts the future, especially one sponsored by a private enterprise like Microsoft that has a lot to gain if these predictions come true.

That said, I see little reason to doubt that most, if not all, of these projections won’t come to pass.

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