Wednesday, April 8, 2009

Are Fees for Online News Content in the Offing?

A couple of weeks back I posted about the challenges facing the newspaper industry as they deal with declining ad revenues and the migration of readers to free online sources.

Now, the New York Times is reporting that the industry is reconsidering its free content for all business model.

At an industry conference last week, newspaper execs explored various options to monetize their content on the Web. Some of the payment models under consideration include:
  • Subscription model (e.g.,
  • Micro-payments (e.g., iTunes)
  • Content licensing to third-party sites
Of course, in order for this to work, newspapers will to address a major, maybe even insurmountable, challenge: how to get readers to start paying for something that has been free for so long?

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