Thursday, April 23, 2009

iPhone Continues to Help Apple/AT&T Profits – While Android Makes Inroads

On a day when both Apple and AT&T reported quarterly profits that exceeded expectations on the coattails of the iPhone, a recent AdMob Mobile Metrics Report shows that Google’s Android is slowly starting to chip away at iPhone’s dominant position.

Android, Google’s open source mobile operating system (OS), deputed this past November with the launch of the HTC Dream smartphone. According to AdMob’s March 2009 report, while growth of the Android over its first five months was impressive, it fell short of iPhone’s growth during its first five post launch months.

Other stats, however, show Android has had a considerable impact on the smartphone market since launch:

  • Captured 6% share of the smartphone OS market
  • Currently tied with Palm as the fourth largest OS
  • Reached the number 10 device in the US in terms of overall mobile ad server requests

See full report.

Do Apple and AT&T have reason to be concerned? I think so.

For starters, last month total requests to AdMob’s US ad servers by Android devices were more than 10% of iPhone device requests. That’s not insignificant.

And the much improved successor to the Dream, the HTC Magic, is due to arrive in stores in several weeks. The new device will include, among other bells and whistles, a 3.2 inch QVGA touch-screen display, a 3.2 mega pixel camera (with Auto Focus), high-speed connectivity and on-board GPS functionality. It looks really cool too.

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