Monday, March 2, 2009

For One Site Fewer Ads Equals Better Performance

Interesting article today on Adage.com about how one site (SmartMoney.com) is increasing online ad performance by reducing the number of placements on their pages.

http://adage.com/digital/article?article_id=134941

According to the article, Smart Money stopped selling one of three ad units (a skyscraper) and saw a 21% increase in click-through rates.

Not bad for a financial site in this environment and a good idea considering the growth of online ad inventory.

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