Monday, March 2, 2009

For One Site Fewer Ads Equals Better Performance

Interesting article today on about how one site ( is increasing online ad performance by reducing the number of placements on their pages.

According to the article, Smart Money stopped selling one of three ad units (a skyscraper) and saw a 21% increase in click-through rates.

Not bad for a financial site in this environment and a good idea considering the growth of online ad inventory.

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