Interesting article today on Adage.com about how one site (SmartMoney.com) is increasing online ad performance by reducing the number of placements on their pages.
http://adage.com/digital/article?article_id=134941
According to the article, Smart Money stopped selling one of three ad units (a skyscraper) and saw a 21% increase in click-through rates.
Not bad for a financial site in this environment and a good idea considering the growth of online ad inventory.
Monday, March 2, 2009
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