Thursday, February 2, 2012

Keep it simple stupid

There has been a steady stream of tweets and blog posts from the intelligentsia attending this year's World Economic Forum in Davos, Switzerland.  One of the better ones comes from Chris Zook (head of strategy at the Bain & Company consultancy) about the importance of simplicity in business.

For those working in a professional services industry this advice is timeless.  Don't assume your clients know what you're talking about when you come in to present a strategy deck, a research readout, an analytics report or what have you.  Give them context, extract key insights, make it simple and actionable, clarify and elucidate and put the data and detail in the appendix.  Ask yourself, if I had to explain this to a 10 year old how would I do it?  Whether your clients agree with your conclusions and recommendations is another matter, but at least they will understand what you are saying.

1 comment:

  1. Fred,

    Your thoughts are on point. Thanks for sharing and reminding those of us who sit across from clients about the rules of engagement. Reality of the situation is that we get wrapped up in what we are doing and forget to bring the clients along.


    John Wes Green